Creating Retail Theatre at Old Railway Line Garden Centre
The Old Railway Line is an award-winning destination garden centre that offers a great selection of indoor and outdoor plants, lifestyle products, clothing, gardening tools, a restaurant and tea room with views of the Brecon Beacons and Black Mountains
The centre was established in 1990 by Mark and Christina Cleary from a small 8x6ft greenhouse selling homegrown bedding plants on the site of the old Brecon to Hereford Branch of the Midland Railway.
The centre is now a multi-generational family business that has seen continual growth and evolved to be one of the UK’s premier garden centres winning ‘Best Garden Centre’ in the UK in 2018 & 2021 as well as ‘Best Garden Centre’ in Wales and the West for nine consecutive years.
We visited Old Railwayline Garden Cente to take photos of the new houseplant area and retrospective photos of retail display projects and products that we have supplied the centre in the past including pets area, farm shop area, plant area and gift area.
Retail display design, manufacture and installation projects and products supplied to the centre include
- Plant area benching, staging and display stands
- Housplant and indoor plant display tables and custom retail display shelving
- Lifestyle, homeware and gift area retail shelving, display tables and display stands
- Farm shop and food hall display stands, tables and custom retail shelving
It was great to catch up with Operations Director Katie Eckley and Garden Retail Director Liam Cleary to gain valuable feedback on our products and services and to be guided around the centre hearing about their future plans for the centre.
We take great pride in seeing customers evolve and grow year on year and we are proud to play our part in supplying design, manufacture and installation of Retail Displays specially designed for garden centres.
“We have been working with Stagecraft for many years and they have always provided a great quality product in good time. The build team on site are hardworking and ensure projects are completed quickly and safely.
Our most recent project involved creating a new layout in our Houseplant and Homewares area with new bespoke coloured slat wall and houseplant benches to modernise our departments and create a more open, shoppable feel for our customers. The feedback from our customers has been fantastic and we hope this will translate into an increase in sales this year.” April 2024
We chose Stagecraft for our interior retail project, partly because they are price competitive for the bespoke service they offer, and also because of the positive experiences we’ve had with them in the past, especially during our major redevelopment in 2012.
The design team were excellent, they listened to our requirements and created 3D renders to help us visualise what our finished Farm Shop and Cookware department would look like.
The build team were also fantastic to work with, always on time and dealt with the whole project very professionally. We are very happy with the work we’ve had carried out by Stagecraft and would highly recommend them to prospective customers. August 2016.
