Coed-y-Dinas, Charlies.

Coed-y-Dinas, Charlies.

Case Study Description

In 2002, Charlies bought Coed-y-dinas, a magnificent collection of farm buildings on a large plot of land in Mid Wales. Most of these farm buildings were constructed in 1772, however some of the buildings can be dated back as early as 1720. Charlies then undertook the huge project of turning these outstanding buildings into an up-market Garden Centre.

The difficulties with this project came with the fact that the area is a listed site and the architect’s overall brief was to retain the historic character of the site and ensure the fabric of the old stone buildings was kept intact as far as possible. This meant that clever use of retail display systems was essential in order to maximize retail space, retain character and have the flexibility to over-come the issues that coincide with working with an old building.

Charlies chose Stagecraft for this job, and we were given the responsibility to carry out the complete shop fitting of Coed-Y-Dinas, both internally and externally. Our main brief was to maximize the retail space, to ensure that the wooden displays were in-keeping with the old farm building and to ensure that customer flow was well managed from the entrance through to the point of sale. In order to do this we worked closely with Charlies managers and Visual Merchandising team to design a retail system bespoke to their needs.

The farm shop and gift departments were refurbished using a range of timber tables and floor units, creating a rustic farm house theme, combined with quality wood effect melamine wall units and gondola’s which offered the added benefits of wipeable surfaces, longevity, durability and hygiene. The mixture of the two materials was done to an exceptional standard seamlessly blending together creating a light airy and upmarket setting. 

After completion we received glowing reviews for our work, we stuck to strict time restrictions but kept to the highest quality and Coed-Y-Dinas has been transformed into an upmarket country style Garden Centre.