Percy Throwers, a Wyevale Garden Centre, Shrewsbury

Percy Throwers, a Wyevale Garden Centre, Shrewsbury


Case Study Description

Shrewsbury’s famous Percy Thrower’s, a Wyevale Garden Centre, underwent a £40m redevelopment in 2015. The project saw us working closely with the company and other contractors to ensure maximum retail sales opportunities in tandem with a customer experience that would create repeat business.

The Percy Thrower Garden Centre is well-known throughout the UK, if not the world, because of its famous founder and gardener.

Wyevale’s brief was to create a class-leading garden retail centre that people would enjoy and want to return to. Our designers came up with a range of novel retail features and furniture capable of delivering and maximising those requirements.

It wasn’t just about the specific retail systems, we were also involved in creating decorative areas to give the garden centre a sense of place and making it feel just right for the customer. The experience is vital as part of the sales opportunities.